ProGuitarShop

Fender: Guitars…Amps… Wine?!!!!

November 22, 2013

 

Because if there's one thing guitarists don't get enough of, it's fine wine.

Fender recently announced a new product into their lineup-- no, not a production model rosewood Telecaster as I'd hoped, but rather-- WINE! Teaming up with California vineyard Armida Winery, Fender is now selling guitar-themed wines. Strat lovers get a Cab Sauv, Jazzmaster afficionados get a Chardonnay, and for the mighty thinline Telecaster-- a Pinot Noir. The Telecaster is obviously the golden child here, because there's a second wine with a classic butterscotch Tele on the label: a 5-liter, $500 bottle of Zinfandel.

You can read more here at Fender's Wine Site.

 

PRESS RELEASE:

Fender, the renowned California-based music lifestyle company, has partnered with Armida Winery of Sonoma County, Calif., to develop wines that accentuate the spirit, tradition and quality that Fender and Armida share. Over the past few years, Fender has extended its iconic brand attributes into products such as automobile audio systems with Fender Premium Audio. Fender wines are another lifestyle brand extension that allows musicians and music lovers to experience the passion and quality of the Fender brand. Like its musical instruments, Fender wines embody the endless pursuit of perfection and classic California craftsmanship. Available in several select, robust and complex blends, Fender wines are sure to evoke, inspire and satisfy.


Subjected to only the most particular of soil and climate conditions, harvested and filtered to discerning specifications, and stored exclusively in 40 percent new French Oak barrels. Fender wines are produced with the same attentiveness and consistency as each of its historic instruments. Grown on hillsides throughout the Sonoma region of California, this 2012 and 2011 vintage produced a collection of ripe, juicy wines that speak to the level of quality, prestige and character for which Fender instruments are known. Like its classic guitars and the sonic formulas from which they are born, each of these distinguished wines prove that some things truly get better with age.


Fender's selection of robust red wines exudes the same opulence and bold character for which Fender guitars are known. Winemakers have opted for the darkest, ripest grapes, which undergo a painstaking fermenting process and whose tannins contribute to the body and flavor of this juicy 2012 vintage. Like Fender's master builders, who craft and shape their instruments with meticulous skill, vintners produce each varietal with impeccable detail for a lasting flavor that resonates on the palate. Fender red wines include: 2012 Fender Cabernet Sauvignon Sonoma, 2012 Fender Pinot Noir Sonoma County and 2011 Fender Dry Creek Valley Zinfandel County.
Fender white wine varietal touts a character that embodies the enduring reputation, quality and dependability of each of its instruments. These seedless white grapes can persevere in the most stringent of conditions — a true testament to the quality and consistency behind Fender's legendary guitars. And a pastiche of flavors such as citrus and oak allow this velvety wine to be ably paired or enjoyed during any occasion, making it a true paragon of Fender versatility and functionality. The current Fender white wine offering includes the 2012 Fender Chardonnay Sonoma County.


The remarkable tone of a Fender instrument is always best conveyed through the right accessories. Fender wines are no exception to this philosophy. Just as Fender provides the tools musicians need to shape the sound of Stratocaster® or Telecaster® guitars, there is no better way to bring out every note and nuance of Fender wine than with a fine selection of Fender wine accessories. From wine glasses to cheese boards and more, these products create a sensory experience for Fender fans and wine connoisseurs alike.

 

Comments

  1. George says:

    Fender is a “lifestyle company”???? Leo must be spinning in his grave. “Fender wines embody the endless pursuit of perfection and classic California craftsmanship,” as made in Mexico, Japan, China, Indonesia, and Korea like the majority of their Guitars and Electric Basses. “Fender has extended its iconic brand attributes into products such as automobile audio systems with Fender Premium Audio.” Fender doesn’t make car audio equipment; Panasonic builds the hardware for Fender used in Volkswagen and the same ELS tech is in the Acura.  Again, California craftsmanship produced offshore in Asian countries.

    The reviews of the Fender audio were less than ecstatic, but VW is happy, they switched from Dynaudio to Panasonic labeled Fender and save lots and lots a money. Won’t be the first time that the Fender’s name was associated with cheapening a product.

    posted on November 23, 2013 at 12:40 pm
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